Observed Signal · Mar 16, 2026 · Product Launch · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
EscalaX Unveils EX+ SSP at Madrid Event
EscalaX held an industry event in Madrid to present EX+, its new supply-side platform (SSP) built for publishers. The company demonstrated EX+’s capabilities — including multichannel global demand access, transparent monetisation, flexible management (managed accounts or self-service), and inventory control — through hands-on demos and networking sessions. EscalaX positioned the product as publisher-centric, aiming to provide secure access to high-quality demand and simplified yield management while offering advertisers a safe environment and quality inventory. Iñigo Cadierno, EscalaX’s head of supply, said the event reinforced the company’s commitment to collaboration and continuous improvement of its proprietary technology.
Company-level product launch of a new SSP is relevant to publishers and buyers but is not a major platform policy or industry-shifting development.
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Key Takeaways & Evidence Grounding
- EscalaX hosted an event in Madrid to present EX+, its supply-side platform (SSP).
- EX+ is described as a publisher-focused SSP offering multichannel, global demand access and transparent monetisation.
- EX+ supports flexible management modes: managed account or self-service.
- Iñigo Cadierno, head of supply at EscalaX, spoke at the event highlighting collaboration and continuous improvement.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EscalaX Unveils EX+: A Game-Changer for Publishers
EscalaX held an industry event in Madrid to present EX+, its new supply-side platform (SSP) built for publishers. The company showcased EX+’s capabilities — including multichannel global demand access, managed-account and self-service modes, inventory control, demand routing, monetization tools and transparency — and ran a live demonstration and networking sessions to gather publisher feedback. EscalaX positioned EX+ as a publisher-centric solution designed to maximize revenue and provide advertisers with secure access to quality inventory. Iñigo Cadierno, Head of Supply at EscalaX, spoke about the company’s commitment to collaboration and continuous improvement.
EscalaX Thrives in Programmatic Advertising's Third Year
EscalaX, a global programmatic advertising company, begins its third year reporting sustained growth, expanded product offerings and strategic partnerships with vendors such as Human, The Media Trust and Pixalate. Over the past two years the company built proprietary technology that includes a multichannel Ad Exchange and a supply-side platform (SSP) designed for publishers to improve transparent monetization. EscalaX operates in more than 90 countries, manages over 10,000 active campaigns, and connects 50,000+ publishers with 20,000 advertisers. The firm plans continued product improvements, new business units and an omnichannel roadmap for 2026. Team changes include hiring Khrystyna Kushlyak as account manager for DSPs; Ana García Castro is CEO.
EscalaX Expands SSP and Strengthens Team
EscalaX, an ad tech company focused on multichannel programmatic, announced strategic hires to support growth of its supply-side platform (SSP) and expand account management. Luis Fernández-Bravo joins as publishers integration manager to handle technical and operational publisher integrations and will work with Iñigo Cadierno, EscalaX’s head of supply. Oleksandr Kuzmenko was appointed lead account manager to strengthen client relationships and OpenRTB expertise. CEO Ana García Castro said these additions align with EscalaX’s technology development plan, which includes forthcoming platform enhancements and new features aimed at making the SSP more robust and flexible for today’s programmatic ecosystem.
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