Observed Signal · Apr 24, 2019 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Employer Branding: How German Tech Firms Compete for Talent
This article rounds up an interview with Sven Lubek, Managing Director at WeQ Global Tech GmbH, exploring the ongoing “War for Talent” in Berlin’s Silicon Allee. It highlights Berlin as a hotbed for tech startups and notes Google, Facebook, and Zalando as major players in the city, with Google having explored a Kreuzberg campus and leasing offices in Berlin Mitte. The discussion centers on the challenge of attracting top talent such as data scientists and ML specialists, who are quickly snapped up by headhunters. WeQ’s recruitment toolkit includes online job postings, social channels (LinkedIn, Indeed), targeted direct outreach on LinkedIn, and sourcing via Honeypot, Talent.io, and Stack Overflow, plus collaboration with a headhunter. For retention, WeQ emphasizes competitive salaries, a multicultural team from 30+ countries, relocation support (visa/housing), conference access, and e-learning tools, along with recognition through events and perks.
Provides insight into talent acquisition strategies and employer branding within Germany's AdTech/MarTech-adjacent tech ecosystem.
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Key Takeaways & Evidence Grounding
- WeQ Global Tech GmbH is a mobile advertising specialist and Sven Lubek is its Managing Director.
- Google, Facebook and Zalando are prominent players in Berlin's tech scene.
- Google announced plans for a Google Campus in Kreuzberg, but the plan faced local resistance.
- WeQ recruits via online job postings, social channels (LinkedIn, Indeed), direct LinkedIn outreach, Honeypot, Talent.io and Stack Overflow, and also works with a headhunter.
- WeQ offers relocation support (visa, housing), conference attendance, and e-learning tools, plus a multicultural team of 30+ countries.
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