Observed Signal · Apr 30, 2019 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Employer Branding at German Tech Firms: AppNexus Recruits Talent
Melanie Mura, Manager Agencies & Marketers at AppNexus, explains how the German ad-tech provider competes for scarce tech talent in a market often referred to as the War for Talent. The interview outlines that AppNexus faces competition not only from globals like Google, Facebook, and SAP but also from agencies, data vendors, and niche digital players. To recruit, the company relies on traditional channels—internal recruiters, social business networks, job ads, and career fairs—and complements them with an employee-referral program that leverages existing networks. For retention, AppNexus emphasizes a thorough onboarding program, a strong feedback culture, flexible working hours and home office options, and a commitment to personal development and cross-border opportunities, including moves to other departments or international offices. The firm highlights its values—Diversity & Integration, Work-Life Balance, development opportunities, and respectful collaboration—as key drivers of long-term engagement.
Discusses employer branding and talent acquisition strategies in German AdTech; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- AppNexus uses internal recruiters, social networks, job ads, and career fairs to recruit
- AppNexus operates an employee-referral program that leverages internal networks
- New hires undergo a thorough onboarding program to learn AppNexus tech and online advertising industry
- AppNexus offers flexible working hours, home office, and a strong feedback culture to improve retention
- AppNexus emphasizes personal development and cross-border opportunities, including moves to other departments or international offices
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
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