Observed Signal · Sep 16, 2026 · Partnership · Source: PR Newswire: Advertising & Marketing · Impact: 1/5 · Sentiment: Positive
Emergent Media and Leatherman Launch Creator-Led Social Campaign
Emergent Media, a branded content studio and digital publisher, has partnered with Leatherman and The Shipyard to launch "Get Rugged With Me," a creator-led social video campaign timed for National Preparedness Month. The campaign features an unscripted, UGC-style video with outdoor photographer Colleen, showcasing Leatherman tools like the Signal and Skeletool CX in everyday and outdoor scenarios. The campaign runs through October 8, 2026, and includes organic and paid social distribution across Meta, along with an interactive Instagram Story poll to gather audience insights. The campaign is anchored on Paradise Unmapped, Emergent's outdoor adventure channel, and aims to authentically integrate Leatherman into the lives of outdoor enthusiasts.
This is a standard branded content campaign announcement, relevant to AdTech/MarTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Emergent Media launched 'Get Rugged With Me' in partnership with Leatherman and The Shipyard.
- The campaign runs from September 16 to October 8, 2026, during National Preparedness Month.
- The debut episode features outdoor photographer Colleen preparing for a backcountry trip with Leatherman Signal and Skeletool CX tools.
- Distribution includes organic and paid social posts on Meta and an interactive Instagram Story poll.
- Hannah Harper, Director of Global Marketing at Leatherman, and Jeff Honea, Executive Creative Director at Emergent Media, are involved in the campaign.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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