Observed Signal · May 27, 2026 · Product Launch · Source: techcrunch · Impact: 3/5 · Sentiment: Positive
ElevenLabs launches Music v2 with mid-track genre switching
ElevenLabs released Music v2, an updated AI music-generation model that can switch genres mid-track, handle complex vocals and compositions, and add non-musical sound effects. The model lets creators generate and edit songs by sections (intro, verse, chorus) and stitch those sections together, and it can recreate specific parts of a track from prompts without altering other parts. ElevenLabs says Music v2 performs more reliably across languages, lyrics, vocals and arrangements, is trained on licensed data, and is cleared for commercial use. The model is available via ElevenLabs’ ElevenCreative tool and ElevenMusic platform, with ElevenAPI access coming soon.
Generative-audio model advances expand creative scale for branded audio, advertising and content production; commercial clearing and licensed training data reduce legal friction and influence the competitive landscape for AI music tools.
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Key Takeaways & Evidence Grounding
- ElevenLabs launched Music v2, a new music-generation model.
- Music v2 can switch genres mid-track (e.g., opera to heavy metal) and generate coherent fast rap and non-musical sound effects.
- The model supports section-based generation (intro, verse, chorus) and stitching of song sections.
- ElevenLabs says Music v2 is built on licensed data and cleared for commercial use.
- Music v2 is available on ElevenLabs’ ElevenCreative tool and ElevenMusic platform; ElevenAPI availability is coming soon.
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Related Market Signals & Shifts
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ElevenLabs launches ElevenMusic AI app
ElevenLabs has released ElevenMusic, an iOS app that uses AI to generate and discover music. Listed on the App Store for weeks and officially released April 1, the app offers a free tier allowing up to seven AI-generated songs per day with options to set length, lyrics, and writing style. Users can discover and remix other creators’ tracks, browse live stations, pre-created albums and daily mood mixes, and view charts and trending sections. A Pro subscription ($9.99/month or $95.90/year) raises limits to 500 tracks/month and provides over 500 GB storage and expanded styles. ElevenLabs, which raised $500 million in a Series C at an $11 billion valuation in February, has been expanding its creative AI offerings including prior music models and tools for ad generation, voice-overs, and multimedia creation.
UNIVERSAL MUSIC GROUP AND ELEVENLABS ANNOUNCE MULTI-YEAR STRATEGIC AGREEMENT, BEGINNING WITH A NEW LICENSED AI MUSIC CREATION PLATFORM
Universal Music Group and ElevenLabs announce a multi-year strategic agreement, beginning with a new licensed AI music creation platform.
Google launches Lyria 3 Pro music generation model
Google released Lyria 3 Pro, an upgraded music-generation model that creates tracks up to three minutes long (versus 30 seconds with Lyria 3) and offers improved creative control and structure awareness (intros, verses, choruses, bridges). Lyria 3 Pro is rolling out to paid subscribers in the Gemini app and will be added to Google Vids and ProducerAI (which Google acquired last month). Google is also making the model available across enterprise tooling — Vertex AI (public preview), the Gemini API, and AI Studio. Google says training used partner data and permissible YouTube/Google data, that the model does not mimic specific artists though it can take “broad inspiration” when an artist is specified, and that outputs from Lyria models are labeled with SynthID to denote AI generation. The release follows Lyria 3’s earlier integration into the Gemini app.
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