Observed Signal · Oct 21, 2026 · Market Signal · Source: EDEKA-Verbund · Impact: 2/5

EDEKA ist offizieller Partner von „The Taste“: EDEKA Herzstücke begleiten die 15. Staffel der Kochshow in SAT.1 und auf Joyn

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EDEKA wird offizieller Partner der Kochshow „The Taste“ und begleitet die 15. Staffel mit EDEKA Herzstücken in SAT.1 und auf Joyn.

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Primary Reporting: EDEKA-Verbund•Published: Oct 21, 2026

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Product & Platform LaunchOct 28, 2026

EDEKA und Sternekoch Johann Lafer starten strategische Partnerschaft für neue exklusive Produktlinie

EDEKA und Sternekoch Johann Lafer starten strategische Partnerschaft für neue exklusive Produktlinie. Zudem neue Pressemitteilungen zu Markteröffnungen und einer Spendenaktion.

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TV (linear)May 22, 2026

Sat.1 Produced Second 'Promi Taste' Season

Sat.1 has already produced a second season of its celebrity spin-off 'Promi Taste' (a variant of 'The Taste'). The new episodes, produced by Redseven Entertainment, are slated for broadcast in 2027. Angelina Kirsch will return as host. The announced celebrity contestants include Simone Ballack, Aminata Belli, Anni Friesinger-Postma, Leyla Heiter, Laura Osswald, Sabrina Setlur, Florian Ambrosius, Francis Fulton-Smith, Jay Khan, Christopher Kohn, Lars Riedel and Simon Zachenhuber. Prominent chefs Alexander Herrmann, Tim Raue and Frank Rosin are named as the show's professional cooks/judges. The first season winner was moderator Jochen Schropp; the initial celebrity run averaged about six percent market share among 14–49-year-olds.

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Product & Platform LaunchSep 22, 2026

EDEKA erneut auf Platz 1: Zum zehnten Mal ausgezeichnet für Obst- und Gemüsekompetenz

Beim Deutschen Obst & Gemüse Kongress in Düsseldorf wurde EDEKA gestern mit dem Retail Award 2026 in der Kategorie „LEH Food Vollsortimenter“ ausgezeichnet. Mit der bereits zehnten Auszeichnung unterstreicht der EDEKA-Verbund seine langjährige Kompetenz im Obst- und Gemüsebereich.

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