Observed Signal · Feb 3, 2020 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
E-commerce: Online marketplaces doubled since 2014
A study by Ecom Consulting finds that the number of online retailers in the D-A-CH region (Germany, Austria, Switzerland) has more than doubled over the past five years, increasing from 81 in 2014 to 173. The research covers online marketplaces across B2C, B2B, and C2C segments, as well as social- or content-commerce platforms and price comparison portals; 135 of the marketplaces are in the B2C space. The report notes strong B2C-led growth and mentions many marketplaces emulate the Amazon model by acting as both retailers and platform providers. The rise brings heightened competition, with new entrants and international platforms entering the market, alongside expanding product offerings. Risks highlighted include technology investments, working capital needs, and fulfillment complexities, while weaknesses in customer interaction and review systems are cited. It remains unclear whether Dawanda or Plus.de will close. Overall, the study signals rapid, region-wide expansion of online marketplaces and increased competitive pressure in e-commerce.
Regional market growth: Doubling of online marketplaces in D-A-CH over five years indicates rising competition in e-commerce platforms.
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Key Takeaways & Evidence Grounding
- Study by Ecom Consulting finds online retailers in the D-A-CH region doubled from 81 (2014) to 173 over five years.
- 92 new marketplaces added in the last five years.
- 135 online retailers operate in the B2C segment.
- The research includes B2C, B2B, C2C marketplaces, social/content-commerce platforms, and price comparison portals.
- Unclear if Dawanda or Plus.de will close amid rising competition.
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