Observed Signal · Sep 8, 2026 · Webinar · Source: OnlineMarketing.de · Impact: 1/5 · Sentiment: Positive
Drive-to-Store Webinar: Turning Digital Reach into Measurable Store Visits
League-M is hosting a free webinar on October 15, 2026, titled 'Drive-2-Store: How Digital Reach Becomes Measurable Store Visits'. The webinar will explore strategies for converting digital reach into in-store footfall using geo-intelligence and media activation. Yvonne Stallmann will demonstrate a data-driven approach covering brand activation, audience targeting, and footfall measurement. The session aims to show how online and offline data can be combined to identify and activate relevant audiences, ultimately proving the impact of digital campaigns on physical store visits.
Promotional content for a webinar; not breaking news or major industry development.
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Key Takeaways & Evidence Grounding
- League-M will host a free webinar on October 15, 2026.
- The webinar focuses on Drive-2-Store strategies using geo-intelligence and media activation.
- Yvonne Stallmann leads the webinar.
- The webinar covers brand activation, targeting, and footfall measurement.
- Registration is open now.
Connected Companies & Entities
1 Entity mapped“League-M offers a free webinar on Drive-2-Store strategies....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Retail Media 2026: Essential Marketer Strategies
Pacvue presents a free online webinar 'Retail Media 2026' on December 3 at 10:00, aimed at brands and agencies looking to plan more efficiently, sharpen control and translate performance into revenue. Pacvue experts Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) will outline developments shaping 2026 and show how to drive campaign performance, efficiency and ROI across Retail Media. The session covers 2025 Europe signals, data signals to inform 2026 planning, trends such as automation, AI, and new measurability, plus best practices and planning frameworks that streamline processes. Case studies demonstrate real-world results. The webinar is a collaboration between Pacvue and OnlineMarketing.de, and attendees can register via the event page. The content is positioned to help marketers and agencies navigate increased complexity in Retail Media in 2026 and convert learnings into improved media execution.
Gaming Becomes a Social Advertising Ecosystem
The article argues that gaming has evolved from a single-channel advertising environment into a multi-layered social ecosystem where play, streaming, creator content, communities and live events intersect. Industry reports (Newzoo, Stream Hatchet, IAB, Deloitte, Bitkom) are cited to show the scale of the market and changing media habits. For advertisers this means planning gaming as an ecosystem — choosing touchpoints by their role in the customer journey, using formats like rewarded ads, and applying measurement frameworks such as the IAB Gaming Measurement Framework 2025. The piece emphasizes context-sensitive, community-aware creative and the potential for gaming to operate across the full marketing funnel, including Big Screen/CTV viewing and live esports coverage.
League‑M Partners with MCG for Supply Optimization
League‑M Europe has entered a partnership with New York–based Media Consulting Group (MCG) to improve programmatic supply-side management for the publisher and platform inventory League‑M represents. MCG will act in a supply-side optimization role, managing and consolidating inventory across multiple SSPs, cleaning supply paths, reducing duplicate and low‑quality or invalid inventory, and supporting deal setups for private marketplaces (PMPs) and programmatic guaranteed executions. The collaboration also provides League‑M a US contact point while giving MCG access to League‑M’s clients, agency partners and budgets to facilitate international campaigns. The companies say the partnership is already live with active deals and campaigns running on League‑M’s monetization platform across multiple SSPs.
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