Observed Signal · May 16, 2023 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Dream Job Mix: Top Skills, Remote, Positive Culture
German OnlineMarketing.de highlights a curated set of top marketing/adtech roles in its Jobs der Woche, emphasizing flexible work options (including Home Office) and a positive on-site culture as key recruitment drivers. The piece notes ongoing HR recruitment challenges for specialized talent (AI experts, video editors for Reels/TikTok, Marketing Data Analysts, and Marketing Automation specialists) and points to trends like hybrid/remote work and culture-driven applications. It cites that 24% of German employees worked from home in April and suggests building reputation via Kununu, which now has over 8.8 million company ratings. The article showcases five openings from ETL-Gruppe, AHAG Group, Kienast Unternehmensgruppe, ze:roPRAXEN, and Poseidon Expeditions, and promotes the Europe-wide Jobbörse for posting or browsing vacancies, inviting employers to contact Niels for postings. It also references a Digital Bash – HR event as a practical example of current recruiting practices.
Covers ongoing hiring trends and Europe-wide job postings; not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- April: 24% of German employees worked from home.
- Kununu has over 8.8 million company ratings.
- ETL-Gruppe: 900+ law firms in Germany and presence in 50+ countries; market leader in tax advisory.
- Top jobs showcased: Online Redakteur (ETL-Gruppe); Mediengestalter:in Digital und Print (AHAG Group); Marketing Manager:in (Kienast Unternehmensgruppe); Manager (Interne und Externe Kommunikation) (ze:roPRAXEN); Marketing Manager online & offline (Poseidon Expeditions).
- Europe-wide Jobbörse promoted for postings across Europe.
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