Doceree Closes Measurement Loop Across HCP Channels

Doceree announced a significant expansion of its measurement capabilities with a unified Closed Loop Measurement (CLM) framework that measures media investment through to downstream clinical and commercial outcomes across nine healthcare-professional (HCP) channels. The framework applies the same four stages — Investment, Reach, Performance, Outcome — across channels including Point of Care, Programmatic, Account-Based Marketing, Copay, CTV, DOOH, Social, Email, and Text. Key features include live Clinical Intent Signals (CIS) tracking, attention-based creative effectiveness metrics (e.g., time in content, scroll depth), physician-level data (opt-in), five-level drill-down reporting, and brand-ready scheduled reports. Doceree positions the expansion as a response to cookie/signal loss and a shift toward outcome-linked measurement in healthcare marketing. Harshit Jain, MD, Founder & Global CEO of Doceree, is quoted describing the change as enabling brand teams to see what campaigns changed, not just what ran.