Observed Signal · Sep 29, 2026 · Market Signal · Source: AdPlayer.Pro · Impact: 2/5
DMEXCO 2026: Observations & Takeaways
The AdPlayer.Pro team shares key takeaways from the recent DMEXCO 2026 in Cologne, Germany.
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DMEXCO 2026 Events Guide: The Sessions and Side Events Worth Prioritising
Plan DMEXCO 2026 with BLASTO: must-see AdTech events, programmatic sessions, CTV conversations, Happy Hours and key networking in Cologne.
AdPlayer.Pro Launches Video Ad Player for DOOH Networks in EMEA
AdPlayer.Pro, a global SaaS video ad tech provider, has strategically launched its ad-enabled video player for Digital Out-of-Home (DOOH) screens across the EMEA region. The platform offers screen network operators a single, integrated solution for video content delivery, ad serving, and layout management. It supports VAST and VPAID ad formats, along with locally hosted video assets, and is compatible with vertical, horizontal, and non-standard screen formats. The solution has been successfully tested and is already powering live campaigns. The company plans to have tens of thousands of screens live by autumn 2026, with interest from markets beyond EMEA. Additionally, AdPlayer.Pro is developing DOOH-specific features to broaden integration options and improve platform stability.
AdPlayer.Pro Publishes New Article on CTV Fraud Detection & Prevention
A new blog post titled 'CTV Fraud Detection & Prevention: Spotting Bot Traffic in 2026' has been published, discussing AI-driven fraud detection for streaming ad budgets. Also, the company announced its participation in DMEXCO 2026.
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