Observed Signal · Aug 18, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Displayactive adds DOOH screens at Central St. Gallen
Displayactive.ch has expanded its digital out-of-home network with additional advertising screens at the centrally located Parkhaus Central in St. Gallen. The new screens and existing lift displays at the parking facility are now bookable. The garage is operated by Indigo Suisse and owned by the Aurora Anlagestiftung. Displayactive.ch's managing director Marc Steiner said the location is a premium site expected to reach many passers-by; Aurora's Silvan Schneider noted the screen solution allows combining informational content with high-quality advertising. The announcement does not disclose the number of new screens or commercial terms of the agreement. Published 2026-08-18.
Local DOOH inventory expansion in St. Gallen; relevant to OOH/DOOH buyers and media sales but not strategically significant or industry-shifting.
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Key Takeaways & Evidence Grounding
- Displayactive.ch expanded its digital advertising network to include additional screens at Parkhaus Central in St. Gallen.
- The Parkhaus Central location includes bookable new screens and previously installed lift displays.
- The parking facility is operated by Indigo Suisse and owned by the Aurora Anlagestiftung.
- Article published on 2026-08-18 and does not disclose the number of screens or contract terms.
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