Observed Signal · Jun 8, 2026 · Policy Update · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Digitec Galaxus deletes 380,000 product reviews
On 2026-06-08 Digitec Galaxus announced the deletion of about 380,000 product reviews — roughly 4% of all ratings on its platforms — and limited future reviews to customers who actually purchased and received products through Digitec and Galaxus. The move follows discoveries that manufacturer employees and people from their networks had posted positive reviews without buying the products. Digitec Galaxus said the change aims to reduce manipulation, increase review credibility, and avoid backlash-style reviews linked to delivery problems. The company, a Migros subsidiary and Switzerland’s largest online retailer, reported combined Digitec and Galaxus revenue growth of 17% in 2025 to nearly CHF 3.8 billion.
Retail platform policy change improves trust in product ratings and affects manufacturer/review dynamics but is not a major platform-level industry shift.
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Key Takeaways & Evidence Grounding
- Digitec Galaxus deleted approximately 380,000 reviews, representing ~4% of all ratings.
- Future product reviews on Digitec and Galaxus will only be permitted from customers who purchased and received the product via the platform (verified purchasers).
- Deletion targeted reviews from users without proven purchases after discovering manufacturer employees and associates posting positive ratings for a product.
- Digitec Galaxus is a Migros subsidiary and reported 2025 revenue growth of 17% to nearly CHF 3.8 billion across Digitec and Galaxus.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Galaxus deletes 380,000 reviews over manipulation
Swiss online retailer Galaxus performed a ‘rating reset’ by deleting about 380,000 product reviews (roughly 4% of its total) and changed its review policy so only customers who have purchased and received products via Galaxus or the Digitec brand can leave ratings. The move responds to repeated manipulation attempts by manufacturers and associates, including a case where non‑buyers and employees gave a security product five‑star ratings while verified buyers rated it more critically. Galaxus says the stricter verified‑purchase rule will reduce praise-manipulation and unrelated ‘backlash’ reviews (e.g., complaints about delivery delays), and expects the change to increase credibility despite losing some historical reviews. The retailer had previously published return and repair metrics as part of wider transparency efforts.
Google shows removed-review counts to boost trust
Google has rolled out a new transparency display in Germany that shows how many customer reviews were removed following complaints of defamation under German law. The feature lists removals from the past year and excludes reviews that were later reinstated after successful challenges; counts are shown in ranges (e.g., "1", "2–5", "201–250", "more than 250"). Google says these removal counts do not affect search ranking. German reporting notes some businesses show very high removal totals (250+), highlighting the commercial scale of reputation‑management services that request deletions. The article argues the change aims to restore trust in reviews but may also discourage critics from leaving honest feedback and raise reputational questions for businesses that use deletion services.
Google Adds Transparency for Deleted Reviews
The article describes problems with Google Reviews where reputation-management firms often request removals of critical but defendable customer reviews. Google has begun rolling out a new interface that shows how many reviews were removed following complaints of defamation under German law, reporting counts from the past year and only including removals that were not later reversed by reviewers. Some businesses display small counts (e.g., "1", "2–5") while others show ranges up to "more than 250", highlighting a potentially lucrative market for deletion services. Google says these removal counts do not affect search ranking. The piece warns the practice erodes user trust, can harm long-term credibility, and recommends measured reputation-management responses (e.g., constructive public replies) over mass deletion campaigns.
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