Observed Signal · Feb 26, 2019 · Policy Update · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Digitalization Costs Women Over €100 Daily
A German analysis citing Destatis and the IAB shows that more digitized industries correlate with lower career progression for women and a larger gender pay gap. In IT and communications, 2017 data indicate a daily wage gap of 170 euros, with women earning about 38% less than men; in gastronomy the gap stands at 15%. The piece argues that digitization has not closed the pay gap and may hinder women’s advancement, noting limited impact from the Entgelttransparenzgesetz (pay transparency law). It emphasizes the need for up-to-date data, a point highlighted by Jessica Tatti (Die Linke). The adjusted gender pay gap reportedly shrank from 5.2% to 4.5% last year, but overall change remains slow and the IT sector remains male-dominated.
Discusses the gender pay gap in digitized sectors; moderate impact on the AdTech/Tech workforce landscape.
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Key Takeaways & Evidence Grounding
- Destatis and IAB data suggest digitization slows closing of the gender pay gap and hinders women's career progression.
- In 2017, IT and communications had a daily wage gap of 170 euros, with women earning 38% less than men.
- Gastronomy showed a 15% pay gap in the same context.
- The Entgelttransparenzgesetz has had limited impact on reducing the gap.
- The adjusted gender pay gap fell from 5.2% to 4.5% last year.
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Germany's Digital Economy Generates €481.5 Billion Annually
A study by the German Digital Economy Association (BVDW) and the ISTARI.AI research institute reveals that Germany's digital economy generates an annual gross value added of €481.5 billion, accounting for nearly 12% of the country's total economic output. This makes the digital sector more than twice as significant as the automotive industry, which typically contributes around 4.5-5%. The study analyzed 1.4 million companies, identifying 229,000 digital businesses, with 63,000 core digital firms (software, platforms) generating €192 billion and 166,000 digitally driven businesses (e.g., online retail) adding €289 billion. Including transformed traditional companies, digital value creation exceeds €1 trillion, representing over a quarter of Germany's economic performance. Around 95% of these digital companies are SMEs, dispelling the notion that the sector is dominated by US tech giants. The digital core supports about 9 million jobs, and over 15 million when including transformed sectors. BVDW President Dirk Freytag calls for political recognition of digital policy as economic policy, urging better conditions for data use, scaling, and investment.
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