Observed Signal · Sep 30, 2026 · TV Pitch / Funding Attempt · Source: Gründerszene (DACH Startups & Scaleups) · Impact: 1/5 · Sentiment: Neutral
Diana zur Löwen Pitches Toothpaste Startup, Gets No Deal
Diana zur Löwen, former investor on 'Die Höhle der Löwen', appeared as a founder pitching Artem oral care, a Berlin-based premium toothpaste brand. Seeking €300,000 for 10% equity, the founders faced criticism over valuation and ultimately left without an investment. The product line includes two toothpastes, mouth spray, and a beauty bag. Revenue reached approximately €196,000 in the first six months. Despite the TV rejection, they have secured an undisclosed investor and plan retail expansion in the next year, while currently focusing on online sales and performance marketing.
The article covers a consumer brand's unsuccessful pitch on a TV show. While the company plans retail expansion and online marketing, the news is not primarily about advertising technology or marketing technology innovation. The mention of performance marketing is a minor aspect.
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Key Takeaways & Evidence Grounding
- Artem oral care founders sought €300,000 for 10% equity but received no deal.
- The company achieved approximately €196,000 revenue in its first six months.
- Product line includes Sensitive White and Sensitive Protect toothpastes, mouth spray, and beauty bag.
- Diana zur Löwen confirmed a private investor has been secured.
- Retail expansion planned for the next year.
- Episode aired on RTL on 2026-09-30.
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1 Entity mapped“RTL ist der Sender der Sendung 'Die Höhle der Löwen'....”
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