Observed Signal · Sep 6, 2018 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Deutsche Post, Commanders Act Enable Physical Mailings via CDP
Deutsche Post has partnered with Commanders Act to embed the latter's Customer Data Platform (CDP) with the Deutsche Post's Consentric approach, enabling advertisers to reach unknown website visitors with physical mailings. This integration bridges online and offline data, allowing retargeting—e.g., sending promotional mail to visitors of e-commerce sites—to spur conversions. Deutsche Post markets a notable uplift in conversion rates from such offline-online retargeting. The Consentric technology is already used by companies like intelliAd and Episerver. Executives Ralph Wiechers of Deutsche Post and Timo von Focht of Commanders Act describe the collaboration as advancing an omnichannel customer dialogue while aligning with GDPR. The project is presented as another step toward a tightly integrated, cross-channel marketing strategy, with a YouTube introduction of Consentric referenced in Deutsche Post’s materials.
Partnership enabling cross-channel offline/online advertising via CDP; GDPR alignment; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- Deutsche Post integrates Werbebriefe into Commanders Act's CDP
- Consentric approach bridges offline and online data for physical mailings
- Physical mailings targeted to website visitors (e.g., e-commerce visitors) to drive conversions
- Conversion rate improvements claimed for Retargeting via Consentric
- IntelliAd and Episerver are existing users of Consentric technology
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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