Observed Signal · Aug 18, 2026 · Hiring · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Dept adds Heusel and Dalock; Lünenbürger-Reidenbach departs
The Dutch-headquartered digital agency Dept appointed Franzis Heusel and René Dalock to its DACH-region management team. Wolfgang Lünenbürger-Reidenbach, who had served as Dept's managing director for the German-speaking region since early 2025, has been removed from his position; no permanent successor has been announced. The report was published by Horizont on August 18, 2026.
Regional leadership changes at a major European digital agency affect clients and agency market dynamics in the DACH region but are not industry-shifting globally.
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Key Takeaways & Evidence Grounding
- Dept announced two management hires for the DACH region: Franzis Heusel and René Dalock.
- Wolfgang Lünenbürger-Reidenbach has been removed from his role as the managing director responsible for Germany, Austria and Switzerland.
- Lünenbürger-Reidenbach had led Dept's operations in the German-speaking region since early 2025.
- The article was published on Horizont.net on 2026-08-18.
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