Observed Signal · Sep 19, 2023 · Technical Release · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
dentsu Lab Tokyo makes brain signals visible via avatar
At the Ars Electronica Festival in Linz, dentsu Lab Tokyo premiered 'Project Humanity', a groundbreaking demonstration making human brain signals visible through an avatar. Former DJ Masatane Muto, who suffers from ALS, played a 30-minute music set live from Tokyo using only his eye movements. Eye-tracking software converted his eye movements into music, transmitted in real time to instruments in Linz. A hologram of his metaverse avatar danced on stage, with all movements controlled by his brain via electromyography signals relayed through transponders. The project showcases a future where people with physical limitations control avatars in the metaverse using thought. dentsu Lab Tokyo, an R&D team belonging to the global agency network dentsu, aims to give people affected by illness access to creative and professional opportunities through technology.
Demonstrates innovative agency-led technology for accessibility and metaverse communication, but has limited direct impact on core advertising technology operations.
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Key Takeaways & Evidence Grounding
- dentsu Lab Tokyo presented 'Project Humanity' at the Ars Electronica Festival in Linz
- Former DJ Masatane Muto, who has ALS, played a 30-minute music set using only eye movements
- Electromyography signals from Muto's brain controlled a holographic avatar in real time via transponders
- The demonstration highlights potential thought-controlled avatar communication in the metaverse
- Masatane Muto was connected live via video call from Tokyo
Connected Companies & Entities
1 Entity mapped“Das dentsu Lab Tokyo ist ein Forschungs- und Entwicklungsteam mit Sitz in Japan und gehört zum internationalen Agenturnetzwerk dentsu, das e...”
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