Observed Signal · Jul 2, 2026 · Podcast · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
David Fischer: I Always Admired Swiss Typography
Interview/profile of David Fischer, Creative Director and Executive Board Member at Scholz & Friends Switzerland, published on persoenlich.com on 2026-07-02. Fischer, a German‑Swiss creative who has worked multiple times for Scholz & Friends and at agencies including Publicis, Leo Burnett and Kreuzwerker GmbH, served as a member of the Design shortlist jury at Cannes Lions 2026. He says he remains convinced that the best ideas come from people even in the age of AI and expresses long-standing admiration for Swiss design and typography. The piece accompanies a new episode of the ADC podcast (part of the '50 Jahre ADC' series), produced by persoenlich.com with credits to Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
Profile/interview of an agency creative director and Cannes jury member; of human-interest and industry‑community relevance but limited operational or market impact on AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- David Fischer is Creative Director and Executive Board Member at Scholz & Friends Switzerland.
- Fischer served as a member of the Design shortlist jury at Cannes Lions 2026.
- He has worked multiple times at Scholz & Friends (Germany and Switzerland) and previously held roles at Publicis, Leo Burnett and Kreuzwerker GmbH in Zurich.
- The interview is part of persoenlich.com's coverage and available as an episode of the ADC podcast series '50 Jahre ADC', supported by Migros Supermarkt AG.
- Article publication date: 2026-07-02.
Connected Companies & Entities
1 Entity mapped“The persoenlich publisher gave the ADC Switzerland the podcast '50 Jahre ADC' with support from Migros Supermarkt AG....”
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ADC Switzerland 50th: Creativity, Advertising, and AI
An interview with Swiss author and former creative director Martin Suter reflecting on ADC Switzerland’s 50th anniversary, his career in advertising and literature, and the role of creativity in the industry. Suter recalls his early years at GGK, his involvement with the ADC board, and the Club’s founding in the Kronenhalle. He argues that human insight and originality remain essential for standout advertising, while acknowledging practical uses of AI: he uses ChatGPT for research but rejects machine-written prose. The piece emphasizes ADC’s role in promoting originality through juried awards and situates contemporary advertising challenges—shorter attention spans, fragmented channels, and AI competition—within a broader cultural and creative perspective. The conversation first appeared in the ADC Switzerland 50-year anniversary magazine.
Pablo Schencke: Agency Journey and ADC Triumph
Pablo Schencke, Executive Creative Director (ECD) and Partner at Thjnk Zürich, is profiled in a persönlich.com feature tied to a new episode of the '50 Jahre ADC' podcast. The piece highlights Thjnk Zürich’s award success at this year’s ADC with the 'Ortsschilder' campaign and traces Schencke’s international advertising career — born in Chile, studies in Chile and the USA, creative roles at agencies including Leo Burnett (Chile), 180 Grados, Jung von Matt/9 (Hamburg), and later roles in Switzerland at Spillmann/Felser/Leo Burnett, Jung von Matt Limmat, Publicis and Thjnk Zürich. The podcast series celebrating ADC Switzerland’s anniversary is produced by persönlich Verlag with support from Migros Supermarkt AG and is available on the publisher’s site and major podcast platforms like Spotify and Apple Podcasts. Credits list Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
ADC: Strong Year for Swiss Advertising
Coverage of the ADC Creative Days and the Art Directors Club Switzerland's 50th‑anniversary celebrations in Zurich finds a positive mood for the Swiss advertising industry despite structural change and the rise of AI. The awards weekend (including a prize ceremony and gala at EWZ‑Unterwerk Selnau) highlighted fewer entries than historically (336 this year vs. ~1,000 previously) but strong creative quality. Thjnk Zürich was the biggest winner, taking the Grand Prix and three gold cubes (two for the Migros 'Ortsschilder' campaign). The Hiltl film by Stories and Ruf Lanz—largely AI‑generated—won Gold. The article also notes gender imbalance in the ADC jury (16% women) and Young Creatives' demand for board representation. The piece is based on a persoenlich.com podcast episode recorded in Zurich.
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