Observed Signal · Mar 15, 2022 · Funding · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
CX Provider Emplifi Valued at $1B After Sixth Street Investment
Emplifi, a customer experience software provider, announced a growth equity investment from Sixth Street Growth and LionTree Merchant Bank, valuing the company at more than $1 billion. The funding is the first round since Emplifi was formed from the combination of Astute Solutions and Socialbakers. CEO Mark Zablan said the capital will support product development and hiring. Emplifi offers integrated social media marketing, social commerce and customer care through its Social Marketing Cloud, Social Commerce Cloud and Service Cloud. The company has 800 employees globally, with offices in New York, London, Paris and Sydney.
Growth equity investment valuing a social marketing and CX platform at over $1B signals continued investor interest in social commerce and customer experience technology, relevant to the MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Emplifi received a growth equity investment from Sixth Street Growth and LionTree Merchant Bank at a valuation above $1 billion.
- The investment is the first round of funding since Emplifi was launched from the merger of Astute Solutions and Socialbakers.
- Emplifi employs 800 people globally with offices in New York, London, Paris and Sydney.
- CEO Mark Zablan said funds will support product investment and hiring across key roles and markets.
- Emplifi operates three clouds: Social Marketing Cloud, Social Commerce Cloud and Service Cloud.
Connected Companies & Entities
3 Entities mapped“Emplifi, which provides customer experience software solutions, has announced a $1 billion investment from Sixth Street Growth and LionTree ...”
“Emplifi got a growth equity investment from Sixth Street and is now valued at more than $1B....”
“The Emplifi business was wholly owned by Audax, a private equity investor....”
Ontology Mapping & Concepts
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