Observed Signal · Jun 16, 2026 · Event Announcement · Source: Business Wire: MarTech · Impact: 2/5 · Sentiment: Positive
Cvent CONNECT 2026 to Feature Chris Janson & Carly Pearce
Cvent announced the lineup and local programming for its flagship conference Cvent CONNECT 2026, scheduled for July 13–16 in Nashville, Tennessee, with both in-person and virtual options. The multi-day event will feature evening performances by country artists Chris Janson and GRAMMY-winner Carly Pearce, a street concert across Lower Broadway venues, and an industry panel with senior leaders from the Country Music Association (CMA), Jack Daniels, and the Nashville Convention & Visitors Corp. Cvent described the agenda as showcasing Nashville’s live-music culture and destination partnerships. The company is a meetings and events technology provider with 5,500+ employees and approximately 30,000 customers worldwide, headquartered in Tysons, Virginia.
Conference announcement from a major event technology provider is relevant to experiential and event marketing professionals and highlights destination partnerships and live entertainment programming, but it is not a technical or platform-level AdTech change.
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Key Takeaways & Evidence Grounding
- Cvent announced Cvent CONNECT 2026 will take place July 13–16, 2026 in Nashville, Tennessee with in-person and virtual experiences.
- Evening performances include multi-Platinum artist Chris Janson and GRAMMY-winning singer-songwriter Carly Pearce.
- A street concert on Lower Broadway will span venues including Luke's 32 Bridge, Jason Aldean's Kitchen + Rooftop Bar, and Miranda Lambert's Casa Rosa.
- An exclusive industry panel will feature senior leaders from the Country Music Association (CMA), Jack Daniels, and the Nashville Convention & Visitors Corp (NCVC).
- Cvent is described as a meetings, events and hospitality technology provider with 5,500+ employees and ~30,000 customers, headquartered in Tysons, Virginia.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Cvent Unveils 70+ Innovations, $1B Product Investment
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