Observed Signal · Dec 15, 2025 · M&A - Announced · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Cvent Acquires Goldcast to Automate Event-to-Video Workflows
Cvent announced the acquisition of Goldcast, a video content platform for B2B webinars, to automate event-to-video workflows. The deal brings AI-powered video creation to Cvent's approximately 30,000-customer base, enabling marketers to repurpose event footage for web, email, social, and sales channels. The integrated platform combines event management, AI video production, and analytics into a single workflow, addressing the growing need to extend event value across digital marketing and sales channels. The acquisition reflects a shift toward AI-driven, video-led marketing strategies in the B2B space.
Strategic acquisition in the marketing technology space, combining event management with AI-powered video creation, consolidating capabilities for B2B marketers.
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Key Takeaways & Evidence Grounding
- Cvent announced the acquisition of Goldcast on December 15, 2025.
- Goldcast is a video content platform for B2B webinars and events.
- Cvent serves approximately 30,000 customers worldwide.
- The combined platform will enable automated video creation, multi-channel distribution, and integrated analytics.
- The deal highlights the growing importance of extending event value across digital marketing and sales channels.
Connected Companies & Entities
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Ontology Mapping & Concepts
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Cvent Launches Center for Event Insights
Cvent announced the Cvent Center for Event Insights, a new research and thought-leadership arm focused on the intersection of events, hospitality and technology. The Center will publish original research, expert analysis and industry perspectives to help event and hospitality leaders measure and improve event performance. Cvent previewed findings from a newly commissioned Forrester Consulting study showing that many organizations still struggle to connect event data, that AI is increasing demand for live experiences, and that personalization and revenue generation are top priorities. Amy Lucia, Cvent Chief Marketing Officer, is quoted emphasizing the need to convert live experiences into measurable business value. The announcement was published via Business Wire on MarTech Series on July 16, 2026.
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