Observed Signal · Jul 29, 2026 · Interview · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Customer Magazines Foster Trust, Says Oliver Hey
Oliver Hey, Managing Partner at the Mediaplus Group, argues that printed customer magazines continue to provide value by supporting proximity and trust between brands and customers, even as digital channels grow in importance. In an interview published on July 29, 2026, Hey outlines the strengths of the customer-magazine format and comments on current priorities in marketing, mentioning online ads, retail media, digital leaflets, and retailer apps with personalized offers. The piece positions customer magazines as a complementary channel within broader, increasingly digital marketing strategies.
Highlights the ongoing role of printed customer magazines and situates them alongside digital trends (retail media, personalized retailer apps), offering useful but not industry-shifting perspective for marketers and agencies.
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Key Takeaways & Evidence Grounding
- Oliver Hey is Managing Partner at the Mediaplus Group.
- The interview was published on 2026-07-29.
- Hey states that printed customer magazines remain useful for building proximity and trust despite the growing importance of digital channels.
- The interview references online ads, retail media, digital leaflets, and retailer apps with personalized offers as current priorities in marketing.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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