Observed Signal · Aug 12, 2026 · Recognition · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Creatio Only Visionary in Gartner 2026 CRM Sales MQ
Creatio was named the only Visionary in Gartner's 2026 Magic Quadrant for CRM Sales Platforms, marking the tenth consecutive year the company has been acknowledged in the research. Gartner evaluated 13 vendors in the CRM sales platform market. Creatio positions its platform—featuring no-code automation, an Unlimited Enterprise model and Creatio AI capabilities such as AI Twin that lets sellers create personal AI agents—as a way to scale AI across sales operations. The announcement highlights customer examples including PSI Software SE, which reported faster implementation times after selecting Creatio. The Gartner report is dated 6 August 2026 and was authored by Adnan Zijadic, Guy Wood and Wendy Butler-Mafuz.
Gartner Magic Quadrant placement influences buyer perception and vendor go-to-market positioning in CRM/MarTech, and this recognition highlights AI-driven CRM trends — but it is not a major platform policy change or market-shifting transaction.
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Key Takeaways & Evidence Grounding
- Creatio was named the only Visionary in the 2026 Gartner Magic Quadrant for CRM Sales Platforms.
- Gartner evaluated 13 vendors in the CRM sales platform market for the 2026 Magic Quadrant.
- This is the tenth consecutive year Creatio has been acknowledged in Gartner's CRM Sales Platforms research.
- The Gartner report is credited to Adnan Zijadic, Guy Wood, and Wendy Butler-Mafuz and dated 6 August 2026.
- PSI Software SE selected Creatio’s agentic sales platform and reported going live four times faster than with a legacy CRM provider.
Connected Companies & Entities
4 Entities mapped“Gartner, Magic Quadrant for CRM Sales Platforms, By Adnan Zijadic, Guy Wood, Wendy Butler-Mafuz, 6 August 2026....”
“Author: Globe Newswire...”
“The article is published on MarTech Series and lists MarTech Series content and categories throughout the page....”
“Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence (linked in the article)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Creatio Quarterly Bookings Reach 255% of Prior Year
Creatio reported exceptional first-quarter FY27 results, delivering bookings at 255% of the prior year as enterprise adoption of AI accelerates. The AI-native CRM and workflow vendor says it supports thousands of organizations in more than 100 countries and has doubled its count of $1M+ ARR enterprise customers over the past year. Named customers include Nasdaq, MetLife, Colgate Palmolive, AMD and Howdens. Creatio credits growth to surging enterprise adoption of agentic AI, enterprises replacing legacy CRM stacks, and its Unlimited commercial offering. The company also announced a broad “10x” release featuring innovations such as an Enhanced AI Studio and AI Twin, and plans to expand its AI strategy, engineering, and go-to-market investments. Katherine Kostereva is quoted as CEO of Creatio.
Creatio launches AI-native CRM release Creatio 10x
Creatio has released Creatio 10x, an AI-native CRM and workflow platform that combines AI agent creation, governance, and CRM capabilities. The release introduces two products — AI Twin for no-code personal agents and AI Studio for IT-led, enterprise-scale agent governance — and extends AI features across marketing, sales, and customer service workflows. Creatio emphasizes integrating AI agents into existing processes (rather than replacing them) and adds governance capabilities including monitoring, policy enforcement, Model Context Protocol (MCP) support, REST APIs, and an AI Command Center for tracking consumption and business value. The company positions CRM as a composable platform to reduce fragmented “Frankenstacks” of point solutions.
Creatio Appoints ai4process Exclusive India Partner
Creatio announced a partnership with ai4process Ltd in which ai4process becomes Creatio’s exclusive partner in India and will act as a global system integrator supporting customers across the UK and Europe. ai4process will leverage its expertise in AI-driven process optimization and intelligent automation to help organizations modernize customer operations, streamline business processes, and accelerate AI adoption using Creatio’s AI-native CRM and no-code workflow platform. The announcement includes quotes from Amit Agrawal, CEO of ai4process, and Alex Donchuk, Senior Vice President, Global Channels at Creatio. Creatio is described as an AI-native CRM and workflow vendor using an Unlimited Enterprise operating model and is noted as recognized in multiple Gartner and Forrester reports.
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