Observed Signal · Sep 26, 2025 · Webinar · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Cookieless Media Budgets: Smart ROI Webinar
Commanders Act is hosting a free webinar on 8 October at 10:00 to help marketing and media teams navigate a cookieless future and improve ROI. Presented by Alexandra Rohm and Stela Yoncheva of Commanders Act, the session offers concrete approaches to more efficient budget allocation, cross-platform campaign measurement, and preparing for a world without cookies. The speakers share brand examples (including P&G) and discuss challenges around measurability, transparency, and ROI optimization. Topics include centralizing and standardizing campaign data, leveraging first-party data, and applying attribution models from Last Click to MMM and MTA. The event aims to help brands reduce waste, enhance data-driven decisions, and boost ROI, with attendees able to ask questions live. The content is promoted in collaboration with OnlineMarketing.de and is sponsored by Commanders Act.
Educational webinar on cookieless budgeting, measurement, and data strategies relevant to the AdTech industry.
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Key Takeaways & Evidence Grounding
- Commanders Act hosts a free cookieless future webinar on Oct 8 at 10:00.
- Speakers are Alexandra Rohm and Stela Yoncheva from Commanders Act.
- Webinar covers budget optimization, cross-platform measurement, centralizing data, first-party data, and attribution models (Last Click, MMM, MTA).
- Brand examples include P&G.
- Content promoted by OnlineMarketing.de in collaboration with Commanders Act.
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