Observed Signal · Sep 7, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Contcept Communication to Handle Hotelcard.ch Media Relations
Contcept Communication, a Zurich-based communications agency, has been appointed by Hotelcard.ch to handle its strategic media and public relations. The agency will work to sharpen Hotelcard.ch's positioning in the Swiss travel and hotel market, focusing on themes including smart booking, travel and tourism trends, and Swiss hospitality. It will also aim to establish Hotelcard.ch as a voice in tourism and industry discussions. The partnership includes explaining Hotelcard's business model, which operates like a 'Halbtax for Hotels,' offering discounts of up to 50% at roughly 500 partner hotels in Switzerland and neighboring regions. Claudio Grisch, CEO of Hotelcard, noted many people know the card but not how it works, a gap the new collaboration aims to close. Contcept already works with Swiss Deluxe Hotels since December 2025.
A standard agency-client appointment in the communications sector, relevant to PR but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Contcept Communication will handle media relations for Hotelcard.ch.
- Hotelcard.ch offers discounts up to 50% at approximately 500 partner hotels.
- Agency aims to explain Hotelcard's business model to increase brand awareness.
- Contcept has been working with Swiss Deluxe Hotels since December 2025.
Ontology Mapping & Concepts
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