Observed Signal · Apr 22, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Consent Mode vs Synthetic Users: Webinar
A free webinar on May 22 at 15:00, hosted by OnlineMarketing.de in cooperation with JENTIS, will compare Google Consent Mode v2 and Synthetic Users. Christian Kletzander, Co-Founder and Director of Engineering at JENTIS, will present both technologies and discuss their impact on data quality, platform integration, and marketing performance amid consent banners, cookie opt-outs, and data gaps. The session promises data-driven insights, real-world use cases, and guidance on tracking strategy across different company sizes. Topics include modeled conversions from consent and AI-generated privacy-preserving user profiles, plus considerations for data replacement and measurement. The event is sponsored content and targets performance marketers, data analysts, and digital leaders seeking actionable tracking strategies. Registration is free and open to industry professionals.
Moderate relevance to AdTech/MarTech; discusses privacy-compliant tracking approaches and data quality implications without signaling industry-wide disruption.
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Key Takeaways & Evidence Grounding
- Date and time: May 22 at 15:00
- Speaker: Christian Kletzander, Co-Founder and Director of Engineering at JENTIS
- Technologies: Google Consent Mode v2 and Synthetic Users
- Format: Free webinar hosted by OnlineMarketing.de in partnership with JENTIS
- Audience: Performance Marketers, Data Analysts, Digital Leads
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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