Observed Signal · Oct 6, 2026 · Market Signal · Source: commercetools · Impact: 2/5
commercetools Appoints Katy Hiller as Chief Marketing Officer
Katy Hiller steps into the CMO role at commercetools to accelerate the company in its next stage of global growth.
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Kristi Argyilan Named Chief Commercial Officer at The Trade Desk
The Trade Desk appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President, to lead its data partnerships team covering identity, measurement, retail media and governance. She will report to founder and CEO Jeff Green, be based in San Francisco and is scheduled to start on July 27, 2026. Argyilan joins from Uber, where she led the global advertising business, and previously held senior roles at Target, Albertsons Media Collective, Roundel and IPG; she also serves on LiveRamp’s board. The hire is the third recent C-level addition following Nate Olmstead (CFO) and Sarah Gavin (CMO, EVP), occurring amid broader leadership changes at the company. Uber named Josh Butler interim lead for Argyilan’s former responsibilities as its ads business continues rapid growth.
How AI is changing promotions management: Introducing commercetools Promotions Agent
Discover how commercetools Promotions Agent uses AI to automate promotion creation, bulk updates and localization while keeping merchants in control.
Seamless connection, standout experience: Introducing the Commerce Integration Layer
Discover how the Commerce Integration Layer centralizes integration logic behind every storefront, app and AI agent — on a layer we host and maintain.
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