Observed Signal · Oct 16, 2026 · Market Signal · Source: commercetools · Impact: 2/5
How AI is changing promotions management: Introducing commercetools Promotions Agent
Discover how commercetools Promotions Agent uses AI to automate promotion creation, bulk updates and localization while keeping merchants in control.
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Anthropic built the agents. We built the engine to run them on.
commercetools announces running Anthropic's Claude commerce agents on its platform, highlighting the underlying engine's capabilities. Also new: InStore unified commerce updates.
AI Search Becomes Deal-Finder Tool, Promotions Data Readiness Questioned
A new CMSWire article highlights the growing use of AI search tools by shoppers to find deals, citing an XCCommerce survey showing over 70% of shoppers explore AI for deals, with a third actively using them. The article argues that retailers must ensure their promotions data is accurate, centralized, and clearly structured for AI agents to interpret, as inconsistent or outdated data can break the shopping experience. Key recommendations include centralizing promotions data, defining clear stackability and regional rules, and automating expiration. The article also notes that 60% of consumers would abandon a retailer after encountering inconsistent pricing across channels, linking promotions accuracy to customer loyalty.
OpenAI Ads Are Now Available Through Topsort
Extend your commerce media strategy into AI-powered discovery. Learn how marketplaces can enable OpenAI Ads through Topsort to reach shoppers in ChatGPT—without building new infrastructure.
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