Observed Signal · Jan 11, 2022 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
CMOs Prioritize Brand, Talent and Data-Driven CX in 2022
In research released Jan. 10, 2022, Gartner's Kate Muhl noted that a record 4.5 million U.S. workers quit in November 2021, part of the Great Resignation, and urged brands to emphasize values such as authenticity, identity and self-esteem. The article gathers 2022 priorities from CMOs at Earnin, Reltio, Bazaarvoice and Alorica. Earnin's CMO plans to improve community member experience, Reltio's CMO focuses on brand awareness and hiring, Bazaarvoice's CMO stresses personalization and proving relevance to individual consumers, and Alorica's CMO emphasizes consultative customer-journey support and improved data architecture. Common themes include turning data into action, talent recruitment, and building long-term customer relationships. The piece is based on executive commentary and a Gartner press release.
Provides a snapshot of CMO priorities for 2022 based on Gartner research and executive comments, but contains no concrete product, funding, or regulatory event affecting the AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Gartner released research on Jan. 10, 2022, citing a record 4.5 million U.S. workers, or 3% of the workforce, who quit their jobs in November 2021.
- Gartner's Kate Muhl said brands should emphasize authenticity, identity and self-esteem as consumers undergo major life changes.
- Brittanie Williams, CMO of Earnin, said 2022 priorities center on improving and innovating the community member experience.
- David Kirven, CMO of Reltio, said the company is focused on brand awareness, value messaging and accelerating hiring.
- Zarina Lam Stanford, CMO of Bazaarvoice, said brands must prove relevance to individual consumers and that personalization is key.
- Colson Hillier, CMO of Alorica, said the company will focus on consultative support throughout the customer journey and improving data architecture.
Connected Companies & Entities
3 Entities mapped“In research released Jan. 10, Kate Muhl, vice president analyst in the Gartner Marketing practice cited a U.S. Labor Department report....”
“David Kirven, chief marketing officer at Reltio, said the big focus for 2022 is elevating the brand....”
“Zarina Lam Stanford, chief marketing officer of Bazaarvoice, said the scale of customers reaches global, regional and local markets around t...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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