Observed Signal · May 26, 2022 · Regulation · Source: CMSWire · Impact: 2/5 · Sentiment: Negative
CMOs Must Prioritize Security as Consumer Privacy Attitudes Shift
A CMSWire feature reports that most consumers do not trust companies with their data and that brands have less time to respond to privacy issues. The article argues CMOs must work closely with security leaders to protect customer data across the entire supply chain, from open-source code to data lakes. With policy changes from Apple and others, the industry is moving toward a cookieless world, requiring marketers to adopt consent-driven data collection. Salesforce's Ed Britan notes that privacy laws modeled on GDPR have passed in China, Brazil, Kenya, and Thailand, while more than 100 privacy bills have been introduced at U.S. state and federal levels. Experts from Tessian and Coalfire emphasize transparency, formal third-party risk programs, and robust cybersecurity practices as essential to maintaining consumer trust.
Provides strategic analysis of consumer privacy attitudes, GDPR expansion, and the cookie-less future for CMOs, but does not report a single industry-shifting event.
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Key Takeaways & Evidence Grounding
- Most consumers do not trust companies with their data, according to the article.
- Apple's policy changes and broader privacy regulation are moving the industry toward a cookieless world.
- China, Brazil, Kenya, and Thailand have passed privacy regulations incorporating GDPR concepts.
- More than 100 privacy bills have been introduced at U.S. state and federal levels.
- Tessian, Coalfire, and Salesforce executives were quoted on privacy and security practices for marketers.
Connected Companies & Entities
2 Entities mapped“Ed Britan, head of global privacy at Salesforce, said privacy is about people and their data....”
“Given recent changes in policy from Apple and others, the article says we are approaching a cookieless world in the coming years....”
Ontology Mapping & Concepts
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