Observed Signal · Jun 25, 2026 · Product Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
CloudRadial Turns Storefront into B2B Sales Surface
CloudRadial announced a Storefront product release (June 25, 2026) that turns its client e-commerce portal into an active B2B sales surface for Managed Service Providers (MSPs). The update adds three cart workflows—Request a Quote, Share Cart, and Prepared Cart—to support multi‑step, multi‑person B2B buying processes inside the platform. Prepared Cart includes a five‑step wizard for reps to curate offers (audience, pricing, descriptions, permissions, expiry) and incorporates prior May 2026 features such as direct cart links, customer comments, and workspace item grouping. The release also adds native HaloPSA integration, enabling product sync from Halo and pushing Storefront orders back as opportunities alongside existing integrations with ConnectWise, Autotask, and Kaseya BMS.
Feature update improves B2B checkout and sales workflows for MSPs and adds HaloPSA integration, which matters to MSP-focused commerce operations but is not a major platform policy or industry‑shifting announcement.
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Key Takeaways & Evidence Grounding
- CloudRadial announced an update to Storefront adding Request a Quote, Share Cart, and Prepared Cart capabilities.
- The release introduces native HaloPSA integration that pulls products from Halo and pushes Storefront orders back as opportunities.
- Prepared Cart includes a five-step wizard to pick audience, set pricing, customize descriptions, configure customer permissions, and set offer expiry.
- Three May 2026 capabilities—direct cart links, customer comments on carts, and workspace item grouping—are built into Prepared Cart.
- CloudRadial positions the update to convert Storefront from a passive self-service store into an active sales surface for MSPs.
Connected Companies & Entities
5 Entities mapped“The integration pulls products from Halo and pushes Storefront orders back as opportunities, using the same connected workflow MSPs already ...”
“The integration pulls products from Halo and pushes Storefront orders back as opportunities, using the same connected workflow MSPs already ...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
“PRWeb is the leader in online news distribution. It provides a highly effective way for organizations to distribute news, increase visibilit...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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