Observed Signal · Jan 20, 2022 · M&A - Completed · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Cloudinary Acquires Video Software Provider Indivio
Cloudinary, a media experience platform, announced it has acquired Indivio, a video software company specializing in personalized marketing experiences. The entire Indivio team has joined Cloudinary, and Indivio CEO and co-founder Josh Dorward will serve as managing director of the newly formed Video Creative Automation business line. Cloudinary also reported reaching $100 million in annual recurring revenue in December. The combined offering is designed to help marketing teams scale personalized video creation through dynamic templates, live product data, cloud-based rendering automation, and faster QA workflows. Cloudinary plans to continue supporting the Indivio product line while integrating its technology into a fully automated video creative experience within its platform.
MarTech acquisition expanding Cloudinary's video creative automation capabilities; relevant to digital marketing technology but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Cloudinary acquired Indivio, a video software company, announced on January 20, 2022.
- The entire Indivio team joined Cloudinary.
- Indivio CEO and co-founder Josh Dorward became managing director of Cloudinary's new Video Creative Automation business line.
- Cloudinary reached $100 million in annual recurring revenue in December.
- The combined platform will enable automated personalized video creation using dynamic templates and live product detail page content.
Connected Companies & Entities
2 Entities mapped“Cloudinary, a media experience platform, has announced its acquisition of Indivio, a video software company....”
“Streamline creative onboarding with support for tools like Adobe After Effects....”
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