Observed Signal · Aug 5, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Charles & Charlotte Wins Hansaplast Global Social Account
Berlin-based social-first agency Charles & Charlotte has won the global social media account for Hansaplast. The assignment covers strategy and execution across 17 markets as Hansaplast reorients its global social presence away from classic product communication toward communities and cultural touchpoints. Charles & Charlotte will be responsible for content production, creator briefings and community management for the brand's social channels.
A multi-market global social account win highlights continued demand for social-first agencies and signals brands' shift toward community-led social strategies; relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Charles & Charlotte, a Berlin social-first agency, secured the global social media account for Hansaplast.
- The assignment covers strategy and implementation across 17 markets.
- Hansaplast plans to shift its social media approach from classic product communication to communities and cultural touchpoints.
- Charles & Charlotte will handle content production, creator briefings and community management for Hansaplast's social presence.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Hans Neubert Leaves Charles & Charlotte
Hans Neubert, a social-media expert and Consulting Director, is leaving the Berlin-based agency Charles & Charlotte after roughly one and a half years. He confirmed the departure to HORIZONT but did not disclose his next employer. Neubert said he is moving to the corporate side and will leave Berlin at the end of August. The article was published by HORIZONT on 2026-08-03.
Burger King and Charles & Charlotte End Social Media Partnership
The Berlin-based agency Charles & Charlotte has ended its collaboration with Burger King, just over a year after winning the social media account in spring 2025. Both parties confirmed the split. Charles & Charlotte had taken over the mandate after a pitch from the now-dissolved agency David + Martin. The details of the separation were not disclosed. The partnership apparently did not last long, and both the advertiser and the agency have agreed to part ways.
König Pilsener Appoints Dirk&Philip as Lead Agency
König Pilsener has named Berlin-based Dirk&Philip as its new lead and social-media agency after previous partner David + Martin ceased operations at the end of 2025. Dirk&Philip took over the account at the turn of the year and has produced a first joint campaign that reinterprets the brand claim "Heute ein König" to shift the emphasis toward celebrating others. The campaign comprises two commercials (produced by Simon&Paul, directed by Sandro Jäger) and is scheduled to launch end of July across Addressable TV, digital channels, social media and DOOH, with further on-trade, sponsorship and point-of-sale activities planned. Dirk&Philip says the aim was to develop a younger, future-proof positioning within six months while retaining core brand assets.
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