Observed Signal · May 22, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Centric Launches Centric AI Studio for Product Creation
Centric Software announced Centric AI Studio, a generative AI platform integrated with Centric PLM that embeds AI into connected product workflows to accelerate concept-to-commercialization for consumer goods brands. The platform connects design, development, merchandising, sourcing and digital commerce workflows to trusted PLM data, enabling rapid generation of sketches, colorways, product variants, early visualizations, and on-model/lifestyle imagery while reducing photoshoot dependency. Centric positions the product as enterprise-ready for operational use across the product lifecycle and cites deployments with brands such as GANT and g-lab across the United States, Germany, Türkiye, Sweden and South Africa. Centric executives Vincent Picou (Chief AI Officer) and Fabrice Canonge (CEO) are quoted describing the platform’s operational focus and business benefits.
Product launch of an enterprise generative AI platform that integrates with PLM is relevant to product-centric brands and MarTech workflows but is not a major platform or industry-shifting policy announcement.
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Key Takeaways & Evidence Grounding
- Centric Software launched Centric AI Studio, a generative AI platform for product creation.
- Centric AI Studio is fully integrated with Centric PLM and embeds AI into connected product workflows across design, development, merchandising, sourcing and digital commerce.
- Centric says the platform is in use by brands including GANT and g-lab across the United States, Germany, Türkiye, Sweden and South Africa.
- Centric highlights capabilities such as generating sketches, colorways and product variants, early product visualizations, and creating on-model, lifestyle and commerce-ready imagery to reduce photoshoot dependency.
- Vincent Picou (Chief AI Officer) and Fabrice Canonge (CEO) of Centric Software are quoted on the platform’s operational focus and lifecycle integration.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
STAUD Goes Live with Centric PLM
Centric Software announces that STAUD, a Los Angeles-based fashion brand, has successfully implemented Centric PLM to centralize and enhance its product development information and workflows. The move aims to organize product data in a centralized digital environment for use by internal teams and manufacturing partners. Centric Software provides AI-powered enterprise solutions for product lifecycle management, from concept to commercialization. The announcement includes a statement from Fabrice Canonge, CEO of Centric Software, expressing satisfaction with the implementation. STAUD was founded in 2015 by Sarah Staudinger and George Augusto, offering handbags, ready-to-wear, and accessories.
TeamCentral Launches Central AI and CORBI™
TeamCentral announced the launch of Central AI, a patent-pending enterprise AI agent platform built on its no-code integration technology to unify data across ERP, CRM, supply chain, finance and operations. The platform applies role-based governance and gives approved AI agents a secure, governed context for operational execution. At its core is CORBI™ ("Cortex of Your Business"), an AI agent orchestration layer that works alongside assistants such as Microsoft Copilot, ChatGPT and Anthropic Claude using MCP-compatible connectivity. TeamCentral says Central AI enables no-code integrations, data normalization, workflow orchestration and governed agent execution for use cases like supply chain exception handling and finance reconciliation. Central AI is available immediately and TeamCentral is recruiting early adopter partners.
AI Digital Launches AI Creative Studio for Programmatic Ads
AI Digital, an AI-native media consultancy, announced the launch of AI Creative Studio, a full-service creative production unit that embeds generative AI into media workflows to produce, adapt, and scale original content across TV-grade video, audio, display, social, and rich media. The studio combines generative AI tooling with human design and art direction to deliver briefs-to-publish-ready assets, support rapid mockups for pre-sale, automate format resizing and adaptation at scale, and convert user-generated content into optimized ad variations. Pricing is presented as clear and scalable, tied to programmatic media investment. The offering is built on a curated stack of generative AI tools (including Runway, ElevenLabs, Pika Labs, Kaiber, Claude Design, Bannerbear, and others) and is available to AI Digital clients immediately, with onboarding supported by the company’s creative and media teams.
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