Observed Signal · Oct 27, 2026 · Earnings Report · Source: Retail-News · Impact: 2/5 · Sentiment: Positive

CECONOMY FY 2025/26: Revenue Up, Profit Target Beaten

Executive Signal Summary

CECONOMY, the parent company of MediaMarktSaturn, reported preliminary results for fiscal year 2025/26, with group revenue rising to approximately €24 billion, a 5.3% increase on a currency and portfolio-adjusted basis. The adjusted EBIT reached around €515 million, surpassing the company's target of €500 million and marking a roughly 27% improvement over the previous year's €406 million. The company saw strong performance in the fourth quarter, with comparable sales growth of 6.9%. Growth was driven by household appliances and IT/mobile devices, with all regions contributing positively. In Germany, the number of stores decreased from 403 to 390, while international markets expanded. CECONOMY aims to generate more than half of its gross profit from services, digital marketplace offerings, and retail media by fiscal 2028/29, targeting an adjusted EBIT of €800 million. Final audited figures will be published on December 14, 2026.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Highlights resilience of European electronics retail and growing role of services and retail media, but not a major adtech event.

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Key Takeaways & Evidence Grounding

  • CECONOMY FY 2025/26 revenue: €24 billion, +5.3% currency-adjusted.
  • Adjusted EBIT: €515 million, beating €500 million target.
  • Adjusted EBIT up ~27% YoY from €406 million.
  • Store count in Germany down to 390 from 403.
  • Target: >50% gross profit from services, marketplace, retail media by FY 2028/29.

Connected Companies & Entities

2 Entities mapped

“CECONOMY, the parent company of MediaMarktSaturn, reported its FY 2025/26 results.”

“MediaMarktSaturn, the retail chain, continues to grow, with a new NPS high of 64.”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Retail-News•Published: Oct 27, 2026
Original Coverage Title: “CECONOMY: MediaMarktSaturn steigert Umsatz und übertrifft Gewinnziel”

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