Observed Signal · Sep 23, 2026 · Interview · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Candy Crush Artists Discuss Art Rules and Seasons
King's Candy Crush Saga, with over 14 years of history, continues to thrive in the mobile gaming market. In an interview, lead game artist Silvia Toma and principal game artist Emil Sellström discuss the game's artistic style, which they describe as 'charming' and 'ugly-cute'. They emphasize a blend of 2D and 3D art with papercraft central to its identity. The team maintains core visual rules to ensure brand recognition while allowing for experimentation and absurdity in seasonal themes. Seasons, like the current Music Season, form the backbone of new content, requiring collaboration across narrative design and multiple feature teams. The interview also reveals insights into the production timeline, from key art creation to full season delivery, and touches on upcoming Halloween surprises.
Minor news focused on the artistic process of a popular game, not directly impacting AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Candy Crush Saga has been operating for over 14 years.
- Lead game artist Silvia Toma and principal game artist Emil Sellström were interviewed.
- Candy Crush's art style is described as 'ugly-cute' with papercraft central to its visual identity.
- Music Season 2026 features a remix of Shania Twain's 'You're Still the One'.
- The art production for a season typically takes about a month, including key art and animations.
Connected Companies & Entities
1 Entity mapped“King's Candy Crush Saga has endured through significant industry changes....”
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