Observed Signal · May 19, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Can Longer Twitter Videos Reverse Declining Trends
A move to boost Twitter Blue revenue, Twitter plans to allow longer videos and exclusive content. Twitter Blue subscribers can upload videos up to two hours on the website and iOS, while Android is limited to ten minutes; non-Blue users can upload up to 140 seconds. Elon Musk stated that Blue subscribers can upload 2-hour videos (8GB) in a May 2023 post. Linda Yaccarino is slated to become Twitter's CEO, with Musk remaining Executive Chairman, drawing on her Peacock experience. The platform has seen churn among early Twitter Blue adopters (over 50% canceled), and Pew Research Center notes that 60% of US Twitter users paused on the platform in the past year. The article also references Musk-focused discussion and ongoing advertiser concerns.
New feature release on a major social platform with potential impact on monetization and user engagement; includes churn data and usage trends.
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Key Takeaways & Evidence Grounding
- Twitter Blue subscribers can upload videos up to two hours on the website and iOS; Android limit is ten minutes; non-Blue users up to 140 seconds.
- Elon Musk tweeted that Blue subscribers can upload 2-hour videos (8GB) on May 18, 2023.
- Linda Yaccarino is set to become Twitter's CEO, with Elon Musk remaining Executive Chairman; Yaccarino previously led Peacock.
- Over 50% of early Twitter Blue adopters have canceled their subscriptions.
- Pew Research Center found that 60% of US Twitter users paused on the platform in the past year.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Remakes, Remasters, Sequels: Safe Bet But Threat to Innovation
The article discusses the rising trend of video game remakes, remasters, and sequels, which are seen as safe bets for the industry but are also criticized for stifling innovation. It cites data showing that industry layoffs have been heavy since the pandemic, and that most top-selling games in Germany are sequels or remasters. The author argues that nostalgia is a powerful marketing tool used by major publishers like Microsoft, EA, and Ubisoft, but warns that an overreliance on nostalgia could harm the industry's long-term creativity. The article suggests that indie games can offer fresh experiences while still evoking nostalgia, and calls for gamers to be more open to new ideas beyond photorealism.
EA SPORTS FC™ 27 is available now, bringing new ways to play The World’s Game
EA SPORTS FC 27 has launched, introducing new gameplay features. Additionally, EA announced the availability of Star Wars Zero Company, a new Apex Legends x Street Fighter 6 crossover event, and the launch of FC's The Grounds open world.
Savvy Games Group CEO Brian Ward Steps Down
Brian Ward, founding CEO of Savvy Games Group, has stepped down, marking a significant shift in Saudi Arabia's gaming industry ambitions. Since 2021, Ward oversaw over $13 billion in investments from Savvy's $38 billion commitment, including major acquisitions such as Scopely for $4.9 billion, ESL and FACEIT in 2022, and the pending $6 billion deal for Moonton Games. He also built strategic partnerships to develop local talent. His departure comes amid a broader PIF spending review, with other projects scaled back. Turqi Alnowaiser, a senior PIF executive, will serve as interim acting CEO. Under Ward, Savvy also completed the PIF's $55 billion acquisition of Electronic Arts. The future of Savvy under closer PIF control remains uncertain, especially regarding coordination with EA.
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