Broadsign Hires Manuel Ameneiros for LATAM OOH Role

Broadsign has appointed Manuel Ameneiros as Head of Latin America (LATAM) Media Sales & Service, based in Mexico City. The newly created role will expand Broadsign’s regional presence, support customers and partners across LATAM, and drive growth as programmatic digital out-of-home (pDOOH) adoption increases. Ameneiros joins Broadsign with more than a decade of experience in the LATAM advertising ecosystem, most recently serving as chief commercial officer at OLA Media and previously holding roles at Retargetly and Boletia. Broadsign executives said the hire aims to help media owners and buyers navigate the shift toward more automated, data-driven OOH buys and integrate OOH into omnichannel campaigns.