Observed Signal · Jul 27, 2016 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Brandwatch launches Audiences for Influencer Marketing
Brandwatch announced Brandwatch Audiences, a new audience-analytics product powered by PeerIndex designed to identify influencers, networks, and trends for real-time, highly targeted social campaigns. Audiences enables creation of custom audience groups, influencer discovery, and rapid access to publicly available content from those groups. It features a flexible search with demographic and biographical filters, and live dashboards showing what groups discuss, including hashtags, images and stories. The solution relies on PeerIndex’s Influence Graph—a live database of over 200 million active Twitter users—and an Influence Score derived from engagement and network influence. Brandwatch acquired PeerIndex in 2014 as its first acquisition. Unilever is named a customer, with Linda Hoeberigs praising the product’s speed in identifying target audiences and enabling data-science use cases. Additional features include Twitter ad targeting for groups, Twitter export of lists, and Analytics integration with alerting.
Launch of an influencer audience analytics product by Brandwatch; enhances social intelligence tooling in the AdTech space.
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Key Takeaways & Evidence Grounding
- Brandwatch Audiences is powered by PeerIndex to identify influencers, networks, and trends.
- Audiences enables real-time influencer insights and creation of custom audience groups for targeted social campaigns.
- It uses PeerIndex's Influence Graph (over 200 million active Twitter users) and an Influence Score based on engagement.
- Brandwatch acquired PeerIndex in December 2014 as its first acquisition.
- Unilever is a customer; Linda Hoeberigs praised its ability to quickly identify target audiences and enable data science use cases.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EngageCheck Launches AI Influencer Audit Tool
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Brands Must Create Entertainment in Creator Age
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