Observed Signal · Jun 26, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Brand-new Feed Experience for Threads
Meta's Threads mobile app introduces a new, simpler feed design intended to streamline navigation across feeds. In the left-top corner, a two-line icon opens a dropdown where users can select the 'For you' and 'Following' feeds and also access a range of other feeds, including Custom Feeds. In this refreshed area, users can tap the pencil icon to reorder feeds (beta) or the plus icon to create new feeds. The update follows Threads' broader evolution, which includes planned or ongoing features such as feed ads and a dedicated Feed Tab. Threads reportedly has over 350 million monthly active users, underscoring its scale within Meta's social ecosystem. Overall, the change aligns with Meta's ongoing push to streamline feed experiences, expand customization, and continue evolving creator tools within Threads.
Technical Release on major platform (Meta/Threads) affecting feed experience
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Key Takeaways & Evidence Grounding
- Threads mobile app gets a new, simplified feed design.
- Top-left dropdown lets users switch between 'For you' and 'Following' feeds and view Custom Feeds.
- Pencil icon enables beta feed reordering; plus icon creates new feeds.
- Feed ads, shareable Custom Feeds, and a Feed Tab are among new features on Threads.
- Threads has over 350 million monthly active users.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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Meta's Threads Rolls Out Design and DM Updates
Meta’s Threads is rolling out a set of product updates to improve clarity and creator workflows. Platform chief Connor Hayes announced a live-chat feature unveiled at Coachella and the introduction of indented (nested) replies for comments, arriving on mobile first (iOS then Android). Threads’ web interface receives a redesigned desktop layout with a left-hand sidebar (For You feed, composer, search, activities, profile, insights, saved posts and feeds) and desktop Direct Messages will be integrated in the coming weeks. Creators get enhanced video-editing capabilities in the Edits app, including favoriting fonts/text styles, transcript find-and-replace, selective subtitle highlighting, color/shadow fine-tuning with curves and wheels, and improved project management with pinning and seven-day recovery for deleted projects. The article cites Threads’ scale — over 400 million monthly active users — and positions the platform as an X alternative.
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Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
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