Observed Signal · Mar 13, 2026 · Hiring · Source: Adweek · Impact: 3/5 · Sentiment: Neutral
Bradley Rogers Takes Helm at OMD USA Amid Leadership Shift
OMD USA appointed Bradley Rogers as its new CEO effective March 23, as outgoing chief Chrissie Hanson departs after four years to join Dentsu as North America media CEO and global brand president of Carat. Rogers joins from Red Ventures, where he was president, and previously served as global president and COO of MRM (McCann Worldgroup) with earlier senior roles at Ogilvy and Mindshare. The move occurs amid Dentsu’s effort to recover from a reported ¥327.6 billion ($2.18 billion) net loss for 2025. Omnicom is integrating its completed acquisition of IPG and said media will drive growth; at an investor day it projected 4% constant-currency gross revenue growth with roughly $6 billion in pro forma net media revenue.
Senior leadership changes at a top-ranked global media agency and a major holding-company move affect client relationships and holding-company strategy amid Omnicom–IPG integration and Dentsu’s financial challenges.
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Key Takeaways & Evidence Grounding
- OMD USA named Bradley Rogers as CEO, effective March 23.
- Chrissie Hanson, who led OMD USA for four years, is joining Dentsu as North America media CEO and global brand president of Carat.
- Bradley Rogers was president of Red Ventures and formerly global president and COO of MRM at McCann Worldgroup; he has senior experience at Ogilvy and Mindshare.
- Dentsu reported a record net loss of ¥327.6 billion ($2.18 billion) for 2025.
- Omnicom is integrating its acquisition of IPG and projected 4% constant-currency gross revenue growth, with media expected to drive roughly $6 billion in pro forma net revenue.
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Dentsu’s Agentic Ambitions Shape Upfronts
Dentsu has completed a global leadership reshuffle under new global CEO Takeshi Sano. The briefing notes continued executive turnover in the Americas but highlights Beth Ann Kaminkow, who has served more than a year as CEO for the Americas and also serves as global chief client officer. Will Swayne, a long‑time Dentsu veteran with a media-agency background at Carat, is serving as global practice president of media and integrated solutions. The piece situates Dentsu just below the advertising holding company 'Big Three' (Publicis, Omnicom and WPP) while competing with Havas and smaller holdcos and independents, and frames these leadership moves in the context of Dentsu’s stated “agentic” ambitions and their implications for the TV upfronts and media buying.
Dentsu Expands Americas Leadership in Turnaround Push
Dentsu has reorganized its Americas leadership to reinforce client experience and drive growth in North America. Beth Ann Kaminkow was elevated to CEO of the Americas and chief global client officer, consolidating a dual remit that follows Takeshi Sano’s appointment as global CEO. The changes create a new chief client experience officer for North America (Christena Pyle) and add Steve Albany as EVP of growth and partnerships, alongside other promotions including Chrissie Hanson as North America media CEO and Phil Gaughran as CEO of Dentsu Creative Americas. The leadership reshuffle aims to restore momentum after a failed sale of Dentsu’s international business and a subsequent restructuring that affected over 3,400 jobs (about 8% of international staff). Executives say the priority is closer client proximity and collaborative, opportunity-led growth.
Dentsu Consolidates Commerce and Retail Media Leadership
Dentsu is consolidating and expanding its commerce and retail media offerings under new leadership. The agency hired Aisha Khan from WPP to serve as head of retail & commerce for Dentsu North America, and added Jen Bryce (EVP, strategic commerce media accounts) and Jason O’Toole (EVP, head of commerce & retail media activation). Dentsu’s Americas CEO Beth Ann Kaminkow said the hires and an AI-native approach will help unify the holdco’s commerce capabilities for clients such as Dick’s Sporting Goods and Dollar General. Independent research cited in the article notes U.S. commerce media grew 25% year-over-year in 2Q26.
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