Observed Signal · Jun 11, 2026 · Award · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Brack Wins 7th Sponsoring Excellence Award
Brack won the 7th Sponsoring Excellence Award for its campaign “Brack – Unboxing Football,” tied to its role as naming partner of the Brack Super League since the 2025/26 season. The jury praised the project’s holistic integration of sponsorship, brand and corporate strategy and highlighted its on-site activations and merchandising. SPONSORING SCHWEIZ’s independent jury also awarded Achievement Awards to Migros ("MERCI. 100 Jahre Migros") and SRG/SSR (Eurovision Song Contest in Basel). Special prizes went to UBS (Activation for Swiss Skills), AXA Schweiz (Responsibility for the Flora Futura biodiversity initiative) and Raiffeisen (Pioneer for Lokalbonus). The audience prize went to the VSG project "gazenergie x Swiss Volunteers."
Industry-specific awards highlight notable sponsorship strategies and successful experiential activations in the Swiss market; relevant to marketers and sponsorship practitioners but not a major AdTech platform or policy event.
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Key Takeaways & Evidence Grounding
- Brack won the 7th Sponsoring Excellence Award for the project “Brack – Unboxing Football.”
- Brack became naming partner of the Brack Super League starting in the 2025/26 season.
- Achievement Awards in 2025 were given to Migros for “MERCI. 100 Jahre Migros” and SRG/SSR for Eurovision Song Contest activities in Basel.
- Special prizes: UBS received the Activation prize for Swiss Skills; AXA Schweiz won Responsibility for its 150-year Flora Futura initiative; Raiffeisen won Pioneer for the Lokalbonus on Lokalhelden.ch.
- The audience (public) prize was awarded to the Verband der Schweizerischen Gasindustrie (VSG) for “gazenergie x Swiss Volunteers.”
Connected Companies & Entities
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Swisscom Wins German Brand Award 'Best of Best'
Swisscom was awarded the German Brand Award 2026 "Best of Best" in the category Corporate Brand of the Year for its campaign "Monsterprinzessin." The campaign also won in the Telecommunications & IT category, and the rebranding project "Swisscom Neo" received a Winner title in Brand Design Corporate Brand. Two other Swiss entries — Strandbad Tiefenbrunnen (TBS Marken Partner) and the packaging design for Coop Bio365 (agency Echt) — won Gold. Numerous Swiss companies and agencies received Winner-level recognitions (the German Brand Award's basic prize tier), including SBB, Dynamite, Merkle Switzerland and several creative and production houses. Olaf Geuer, Head of Brand at Swisscom, commented that the awards confirm strong cross-team collaboration.
Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign
At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.
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