Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Boomerang Streaming App Directory Profile
Boomerang is a Warner Bros. Discovery streaming app (founded 2017) headquartered in Atlanta, GA, that offers a kids-focused subscription service featuring classic and new cartoons such as Scooby‑Doo, Tom & Jerry and Looney Tunes. The State of Streaming directory entry lists Boomerang's parent company as Warner Bros. Discovery, provides a link to the service website (boomerang.com), and shows related Warner Bros. Discovery streaming properties (Cartoon Network App, HBO Max, Max, Discovery+, Cinemax, etc.). The State of Streaming page notes there is currently no editorial coverage for Boomerang on the site.
Directory/profile information about a streaming app and its parent company; limited direct impact on AdTech beyond identifying a publisher and platform.
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Key Takeaways & Evidence Grounding
- Boomerang is a streaming app owned by Warner Bros. Discovery
- Headquarters: Atlanta, GA
- Founded: 2017
- Service focuses on classic and new cartoons (e.g., Scooby‑Doo, Tom & Jerry, Looney Tunes)
- Offers a kids subscription; website: https://www.boomerang.com/
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Cartoon Network App Directory Profile
Cartoon Network App is a free, ad-supported streaming application owned by Warner Bros. Discovery that offers full episodes of Cartoon Network originals such as Adventure Time and Teen Titans Go!. The app is positioned for kids and is listed with corporate information (Parent: Warner Bros. Discovery; HQ: Atlanta, GA; Founded: 2012). The State of Streaming directory entry links the app to Warner Bros. Discovery’s corporate family (including Boomerang, HBO Max, Max, Discovery+ and others) and notes there is currently no editorial coverage for the Cartoon Network App on the site.
Max: Warner Bros. Discovery Streaming App Profile
Max is Warner Bros. Discovery’s unified streaming application, headquartered in New York, NY and founded in 2023. The platform aggregates HBO originals, Discovery programming and the Warner Bros. film library into a single premium subscription video‑on‑demand (SVOD) offering accessible via max.com. The page lists Max’s corporate family (including apps such as HBO Max, Discovery+, CNN Max, Boomerang and others) and links to related State of Streaming coverage about streaming market moves, platform milestones and advertising/monetization stories involving companies like Roku, Netflix, YouTube, FreeWheel and TiVo Ads. The page functions as a publisher profile and index of recent reporting related to Max and adjacent streaming topics.
Warner Bros. Discovery Company Profile
This State of Streaming directory page profiles Warner Bros. Discovery, Inc., an American multinational mass media and entertainment conglomerate headquartered in New York City. The profile lists basic corporate metadata (HQ: New York, NY; Founded: 2022; Ticker: WBD), notes the company was formed from WarnerMedia's spin-off by AT&T and merger with Discovery, Inc. on April 8, 2022, and aggregates links to the company's website, press, social accounts and State of Streaming coverage related to the company and its streaming business.
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