Observed Signal · Mar 11, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Bluesky Extends Video Length to 3 Minutes
Bluesky has rolled out an update allowing videos up to three minutes in length, impacting its Visual App Flashes and overall video strategy. The update accompanies a new Bluesky app version 1.99, which also adds a separate DM inbox for messages from unknown users and a quicker way to mute accounts via the three-dot menu. The piece notes Bluesky’s smaller scale relative to X and Threads, reporting roughly 32 million users for Bluesky versus over 300 million on Threads and about 550 million on X. Buffer’s analysis of about 1.7 million posts shows median engagement near four interactions across platforms, with Bluesky averaging 21 and X averaging 328 while Threads averages 58. Growth on Bluesky is characterized as slower but steadier, better suited for niche, community-driven content rather than broad virality. The article references Bluesky CEO Jay Graber and Buffer author Tamilore Oladipo.
Moderate platform feature update with engagement comparison context
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Key Takeaways & Evidence Grounding
- Bluesky now supports up to 3-minute videos on Bluesky and Visual App Flashes
- App version 1.99 rolls out with 3-minute videos, a separate DM inbox for unknown users, and quicker muting via the post menu
- Bluesky user count ~32 million; Threads ~300 million; X ~550 million
- Buffer analysis: median engagement ~4 interactions; Bluesky 21; X 328; Threads 58
- Growth on Bluesky described as slower but steadier, suited for niche content; mentions Jay Graber and Tamilore Oladipo
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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