Observed Signal · Aug 28, 2026 · Technical Release · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Positive
Bluesky adds 10-minute videos and Discover opt-out
Bluesky announced two feature updates: users can now upload videos up to ten minutes long (previously three minutes), with maximum file sizes raised to 300 MB and uploads claimed to be two-to-three times faster. Separately, Bluesky introduced an account-level opt-out setting for the algorithmic Discover feed that prevents posts from being recommended broadly; the setting does not make posts private and may be read by other apps using the AT Protocol but is not guaranteed to be honored by them. The changes affect creators and other apps built on the AT Protocol.
Feature updates expand video capabilities (longer videos, larger files, faster uploads) and introduce an account-level opt-out for algorithmic recommendations; impacts creators, potential video inventory and privacy preferences across other apps using the AT Protocol, but changes are incremental and platform-specific.
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Key Takeaways & Evidence Grounding
- Bluesky now allows video uploads up to ten minutes in length (previous limit was three minutes).
- Maximum allowed video file size increased to 300 megabytes.
- Bluesky says uploads are now two-to-three times faster than before.
- Bluesky introduced an account-level opt-out for the algorithmic Discover feed; opting out reduces algorithmic distribution but does not make posts private and may be readable by other AT Protocol apps (though they are not required to honor it).
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bluesky adds algorithmic opt-out for Discover feed
On August 27, 2026, Bluesky introduced an "algorithmic opt-out" feature that lets users stop their public posts from appearing in the app’s main Discover feed. The setting is toggled in the app’s Privacy and Security settings and can take up to an hour to propagate. The preference is stored at the account level so it travels with the user across other apps built on the same AT Proto protocol, though third-party apps must choose whether to respect it. The change does not make posts private; Bluesky is still working on protocol-level private data support. The feature follows Bluesky's recent addition of support for longer videos the day before.
Bluesky Adds 10-Minute Video Uploads
Bluesky announced it has increased its video upload limit to 10 minutes (up from three minutes), raised the maximum file size to 300MB, and improved upload speeds by about 2x–3x. The change aligns Bluesky with other social apps that support longer-form short videos and will allow third-party apps running on the AT Protocol (e.g., Bluescreen, Reelo, Skylight) to serve longer videos as well. The article compares Bluesky’s update to limits on competing social platforms and notes Bluesky’s active user base had declined by more than 25% year-over-year as of July, according to Similarweb data. The update appears aimed at increasing engagement and competitiveness for the decentralized social network.
Bluesky Raises Photo Limit to 10 with New Galleries
Bluesky rolled out an update (v1.123) that increases the per-post photo limit from four to ten and adds a carousel-style gallery view for posts containing five or more images. The release includes numbered indicators for gallery position and improved swipe handling to reduce accidental menu openings, aiming for a smoother photo-browsing experience. The article frames the change as part of Bluesky's broader growth strategy: the platform, built on the AT Protocol and marketed as a decentralized, ad-free alternative, now offers features closer to Instagram, Threads and X while remaining smaller (reported >40 million users vs. Threads’ >400 million). The update improves creator and user UX for image-led content and signals incremental product maturity for the social network.
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