Observed Signal · Sep 12, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Bluesky Adds Videos With Limits
Bluesky has begun rolling out video posting for creators, expanding beyond its GIFs and DMs. The update allows a single video per post, with a maximum length of 60 seconds, and imposes daily upload caps of 25 videos or 10 GB. Videos autoplay in the feed by default but can be disabled in settings. Subtitles and content labels (e.g., for adult content) can be added. Uploads require Bluesky version 1.91 (desktop users can refresh) and email verification before the first upload to curb spam. Supported video formats include mp4, mpeg, webm, and mov. The platform's user base has surged from over 6 million to about 9.7 million, a rise linked in part to the X ban in Brazil driving users to Bluesky. This feature follows earlier integrations of GIFs and DMs as Bluesky continues expanding core features to attract creators and growth.
Feature release on a growing social platform with notable user growth; mid-range industry impact.
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Key Takeaways & Evidence Grounding
- Bluesky now supports posting videos for creators.
- Only one video per post; 60-second maximum.
- Upload limit: 25 videos per day or 10 GB.
- Uploads require version 1.91 or desktop refresh; email verification before first upload.
- Supported formats: .mp4, .mpeg, .webm, .mov; user base grew to ~9.7M from ~6M (Brazilian X ban contributed).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bluesky Adds 10-Minute Video Uploads
Bluesky announced it has increased its video upload limit to 10 minutes (up from three minutes), raised the maximum file size to 300MB, and improved upload speeds by about 2x–3x. The change aligns Bluesky with other social apps that support longer-form short videos and will allow third-party apps running on the AT Protocol (e.g., Bluescreen, Reelo, Skylight) to serve longer videos as well. The article compares Bluesky’s update to limits on competing social platforms and notes Bluesky’s active user base had declined by more than 25% year-over-year as of July, according to Similarweb data. The update appears aimed at increasing engagement and competitiveness for the decentralized social network.
Bluesky adds 10-minute videos and Discover opt-out
Bluesky announced two feature updates: users can now upload videos up to ten minutes long (previously three minutes), with maximum file sizes raised to 300 MB and uploads claimed to be two-to-three times faster. Separately, Bluesky introduced an account-level opt-out setting for the algorithmic Discover feed that prevents posts from being recommended broadly; the setting does not make posts private and may be read by other apps using the AT Protocol but is not guaranteed to be honored by them. The changes affect creators and other apps built on the AT Protocol.
Scaling Uber: Thuan Pham on Engineering and AI
This episode of The Pragmatic Engineer features Thuan Pham, Uber’s first and longest-serving CTO and current CTO of Faire. The interview reviews Pham’s seven-year tenure at Uber — stabilizing a fragile system, re-architecting a monolith into microservices, and scaling the engineering organization — and covers the platform-and-program organizational split, the Helix mobile app rewrite, rapid launches such as Uber China, and the internal tools and observability systems that supported growth. Pham also describes dividing his time into three “tours of duty,” current work at Faire including AI uses like “swarm coding,” and career advice. The newsletter lists 14 key takeaways summarizing lessons on hiring, naming conventions, global hiring, architecture rewrites, and AI’s role in software engineering.
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