Observed Signal · Oct 13, 2026 · Market Signal · Source: Macy's · Impact: 2/5
Bluemercury Evolves Lune+Aster, Advancing Its Vision for a Personalized and Curated Beauty Experience
Bluemercury, a Macy's, Inc. brand, has evolved its Lune+Aster brand and appointed Stacie Borteck Dattner as Head of Merchandising.
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Bloomingdale's Merchant Stacie Borteck Dattner Joins Bluemercury
Bluemercury, a luxury beauty retailer owned by Macy's Inc., has appointed Stacie Borteck Dattner as Head of Merchandising. Dattner, who spent nearly two decades at Bloomingdale's, including seven years leading its beauty and fragrance division, will report to Bluemercury CEO Alexandre Choueiri. In her new role, she will oversee merchandising strategy, proprietary brands, and vendor marketing, aiming to strengthen Bluemercury's luxury beauty positioning. The move highlights the strong ties between Bloomingdale's and Bluemercury within Macy's Inc., as both banners outperform the namesake department store. Bluemercury recently posted its sixth consecutive year of growth, with Q2 comps rising over 6%.
Macy's Names Maya Dukes SVP of Creative and Production
Macy’s has appointed former staffer Maya Dukes as its Senior Vice President and Executive Creative Director, effective Monday, August 31, 2026. Reporting directly to Chief Marketing Officer Sharon Otterman, Dukes will oversee the retailer's creative strategy, brand narrative, and operations. This leadership hire aligns with Macy’s ongoing "Bold New Chapter" turnaround strategy. Dukes brings extensive experience, having previously held senior brand and creative roles at Delta Air Lines, Comcast NBCUniversal, and The Home Depot. Additionally, the article highlights Macy's recent marketing milestones, including its successful Style Crew affiliate program expansion and its year-long "Celebrations Start at Macy's" campaign.
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