Observed Signal · Feb 24, 2022 · Funding · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Bloomreach Valuation Hits $2.2 Billion Following $175 Million Investment
Bloomreach, a Commerce Experience Cloud platform, announced a $175 million investment led by Goldman Sachs Asset Management, with participation from existing investors Bain Capital Ventures and Sixth Street Growth. The round values the company at $2.2 billion, more than doubling its valuation within a year and following a $150 million investment in January 2021. Bloomreach's suite includes Discovery for AI-driven search and merchandising, Content as a headless CMS, and Engagement, a CDP with marketing automation solutions. The company said it will use the funding to develop personalization use cases across its Commerce Experience Cloud and expand go-to-market teams. Bloomreach reported 63% new growth year-over-year in 2021 and added more than 100 new brands. The investment follows Bloomreach's acquisition of Exponea, a customer data and experience platform.
A $175 million investment into Bloomreach at a $2.2 billion valuation underscores continued growth and investor appetite in ecommerce personalization and MarTech, representing a significant funding event though not an industry-shifting one.
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Key Takeaways & Evidence Grounding
- Bloomreach announced a $175 million investment led by Goldman Sachs Asset Management.
- The investment valued Bloomreach at $2.2 billion, more than doubling its valuation in one year.
- Existing investors Bain Capital Ventures and Sixth Street Growth participated in the round.
- Bloomreach's Commerce Experience Cloud includes Discovery, Content, and Engagement products.
- Bloomreach achieved 63% new growth year-over-year in 2021 and added more than 100 new brands.
Connected Companies & Entities
4 Entities mapped“Commerce Experience Cloud platform Bloomreach announced a new investment of $175 million....”
“The funding ... was led by Goldman Sachs Asset Management with participation from existing Bloomreach investors Bain Capital Ventures and Si...”
“The funding ... was led by Goldman Sachs Asset Management with participation from existing Bloomreach investors Bain Capital Ventures and Si...”
“The funding ... was led by Goldman Sachs Asset Management with participation from existing Bloomreach investors Bain Capital Ventures and Si...”
Ontology Mapping & Concepts
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