Observed Signal · Jul 28, 2026 · Partnership · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Neutral
Blitz of Battle rethinks mobile MOBA with 3-minute matches
Sanam Games is publishing Blitz of Battle, a mobile-first 2v2 MOBA developed by Istanbul-based ForgeMasters that targets average match lengths of roughly three minutes. The publisher emphasizes community-led development: the game's Discord (around 3,000 members) has self-organised tournaments and built tools that Sanam began sponsoring. ForgeMasters spent about three years building the title before signing a publishing agreement with Sanam in May 2025. Sanam is prioritising retention, onboarding, store listing A/B tests and product improvements before significantly scaling user acquisition; organic installs have accounted for as much as 75% of weekly downloads during testing. The company plans to expand the hero roster toward ~20 characters by year-end and to deepen in-game community features.
Relevant to mobile game publishing and user-acquisition strategies (community-led development, store A/B testing, organic install metrics), but not a major AdTech/MarTech platform or industry-shifting policy change.
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Key Takeaways & Evidence Grounding
- Blitz of Battle is a 2v2 mobile MOBA developed by Istanbul-based ForgeMasters and published by Riyadh-based Sanam Games.
- Matches are built to average around three minutes to emphasize quick, mobile-first sessions.
- ForgeMasters spent roughly three years developing the game and signed a publishing agreement with Sanam in May 2025.
- The game's Discord has grown to around 3,000 members and the community has organised its own tournaments and tools, which Sanam began sponsoring.
- Sanam reports organic installs have accounted for as much as 75% of weekly downloads while it focuses on retention and onboarding before scaling paid user acquisition.
Connected Companies & Entities
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“"You see lots of games out there that don't succeed, and they'll tell you it's because of user acquisition or the privacy policies of Apple ...”
“"You see lots of games out there that don't succeed, and they'll tell you it's because of user acquisition or the privacy policies of Apple ...”
Ontology Mapping & Concepts
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